ABBA VOYAGE

Tour launch campaign

40 years in the making, an exciting launch campaign to let people know how they could be first in line for ABBA Voyage concert tickets. We created several complex email marketing campaigns, website content, out of home assets, and a cross-agency tone of voice document. Puns were involved.

What I did:

Email, website, and OOH copywriting, developed TOV document including brand archetypes.