Hello there!

Thanks for stopping by. I’m Róisín (pronounced Roe-sheen), and I’ve had the pleasure of writing copy and coming up with concepts and content for all kinds of brands over the last few years.

I’m quite an experimental person – things I’ve done for fun include performing standup comedy and starting a fitness community inspired by David Goggins.

Those experimental vibes show up in my work, too.

50% CREATIVE, 50% CURIOUS

I’m a creative who loves conceptual thinking, brand writing, and tone of voice. But I also enjoy getting stuck into the weeds of research, insights, and analytics – everything from keeping up with internet culture and measuring social media performance, to website copy optimisation and A/B testing email subject lines.

Weeds is a bit rude. Wildflowers. The wildflowers of research and analytics.

Professional Experience

• 2022 - 2024                  

  Senior UX Copywriter at Kaspersky - cybersecurity company
  

• 2018 - 2022                 

  Copywriter at TMW Unlimited - integrated agency
  

• 2016 - 2018           

  Freelance Copywriter at AnalogFolk, ITV, CNN, POSSIBLE, Spark44, Freemavens
  

• 2014 - 2016                  

  Senior Social Creative at Impero - integrated agency