For HSBC customers 18-34 with an emergency fund, desktop version

For HSBC Premier customers, 35-50, with a relationship manager, mobile version

For HSBC customer 50+ with an emergency fund, mobile version

HSBC: Email marketing

HSBC emails targeting existing customers

A series of three emails consisting of 12 different variants to get HSBC customers to think about building a 2020 savings and/or investment plan. We highlighted the importance of acting straight away to make the most of the new tax year and make their life goals happen.

What I did:

Wrote the copy and collaborated with the designer on finding the right images.