ITV social media
Content creation
Always-on social content for the ITV, ITV2, and ITVBe Instagram and Twitter accounts. I kept the accounts up to date with the latest TV clips, accompanied by snappy copy and emojis to keep followers engaged in ITV programming and sports events.
What I did:
Developed content ideas from key ITV shows such as Loose Women and Love Island, and adapted TV ads for sports events like the World Cup and Royal Ascot for social. I clipped key moments, wrote supers, headlines, and social media copy, briefed video editors, and managed sign-off with quick turnaround times.
I also live-tweeted during key programs such as Love Island, helping the ITV Creative Social Media team win Best Entertainment Campaign at the UK Social Media Awards for the "Love Island" social campaign.