The rug-pull technique
Credits
Creative partner: Simon Richings
Creative directors: Adam King, Lewis Raven
Head of content production: Stuart Pearman
Content producer: Sebastiaan Peters
Senior project manager: Melissa Ho
Managing partner (content): Paolo Nieddu
Client partner: Murray Gordon
Planner (creative agency): Damayanti Purkayastha
Social media manager: Steven Gradidge
Social media copywriter: Róisín Lonergan
Head of design: Heiko Winter
Subtitling editor: James Dunlevey
Booking.com
Social media content / tone of voice
Content and tone of voice development that translated the above the line ‘Every passion has a destination’ and 'Booking ♥' campaigns into social media. I developed content pillars for Facebook, Instagram, Twitter, and YouTube, collaborated with influencers including Thierry Henry and leveraged global sports events to develop topical social content.
What I did:
Social media creative concepts, copywriting, influencer strategy, and tone of voice development.
I came up with a short and snappy “rug-pull” technique – selling the benefits of travel and then reminding people that they need to book a room before they get to enjoy the perks of their chosen destination.