Weight Watchers (WW) UK
Love how good healthy feels
Integrated campaign to inspire people to try the all-new WW app, showing them that instead of perpetuating old-fashioned diet culture, the new WW is all about loving your body. We created social ads, influencer content, and a TVC.
What I did:
Social and TVC concept and copy with Kate Craggs (Senior Copywriter) and Carl Winterbourne (Art Director).
Social media mock-ups